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Search Engine Advertising

Search engine advertising, also known as pay per click or PPC, is a form of online advertising that allows you to easily reach your target audience.

Every day, Google alone deals with over a billion searches around the world. With millions more people using other search engines such as Bing and Yahoo, search engine advertising is a great way to get your business, services and products in front of the people who are most likely to buy from you. Once your account is set up, the advertising can bring instant results.

When a user makes a relevant search about your product or service, your advert will be shown, but you only pay when somebody clicks through to your website. You are always in control of the budget, so you can spend as little or as much as you are comfortable with.

Some of the other benefits of search engine online advertising include:

  • Controllable
  • Guaranteed response
  • Flexible and manageable costs to suit you
  • Targeting – local or international
  • Direct traffic to specific pages of your site
  • Reporting - effectiveness and profitability
  • Email enquiry and call tracking
  • Increase sales and leads
  • Competitor analysis


Want to know exactly how search engine advertising works? Read our guide to pay per click advertising here.


How We Can Help You Get The Most From Search Engine Advertising

Our team of search engine marketers are passionate about providing a quality service that is dedicated to optimising your online sales. We are Google Certified Partners and Bing Ads Accredited Professionals, and our team of qualified online marketers are passionate about providing a quality service that is dedicated to optimising your online sales.

As Google Certified Partners (see Google's advice on working with third parties) and Bing Ads accredited professionals, we are experienced in offering search engine advertising to a range of clients across many different industries.

We write your adverts in a way that entices users to click on them, including a clear call to action designed to convince a potential customer that they should choose to buy from you.

Your campaign is closely monitored, and our system tracks and monitors how many clicks and sales have been generated. We measure this daily against your profit margins, so that we can ensure online advertising is profitable for you.

Are you interested in growing your sales and profits through search engine advertising? Contact us now to find out how we can help you.

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