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Press and Print advertising is the key offline approach when presenting your business to a potential client and is a proven way of boosting your marketing efforts further when used in conjunction with your current online strategies.
Whether it be an ad in the local newspaper or a distributed mailshot, press and print advertising is still very much relevant in today's world and can be refined to the advantage of your business and its online goals.
Having produced press and print ads for many years, we understand how heavily this process ties in with brand awareness whilst nowadays prompting potential customers to visit your website in an offline environment. Many online businesses find that print/press advertising gives their marketing that extra push when they find themselves plateauing via other means. Ultimately, getting your customers online is the main goal and there are many ways to entice people to visit your store both in press and print.
Print and press advertising both have their own unique benefits to promoting your online store that we can incorporate into the design of your printed work from the start.
Extra additions to your offline advertising – such as the inclusion of your website URL, QR codes, the promise of a sale, discount or 'limited edition' product – can help convert consumers to online in the hope of finding a great product at an appealing price. Even the addition of social media icons on your printed items shows potential customers that you are both active online and easily contactable.
These approaches in their own right can get people buying your products and familiarising themselves with your company in a matter of seconds. A sleek and cohesive design is also key.
At Spark, we work with your business from the start to produce an effective offline design that helps boost or compliment your online business. If you find yourself struggling to increase your online sales further, give us a call today to discuss print and press advertising and their benefits for you.