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How Pay Per Click Advertising Works

Pay per click, often known as PPC, is a powerful form of search engine advertising. It allows you to get your products and services in front of potential customers by targeting the keywords they use when searching online.

How Does Pay Per Click (PPC) Advertising Work?

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When you use a search engine, you will usually see some sponsored results at the top of the page. These are pay per click adverts. Their prominent position means they are highly likely to be clicked on, therefore making PPC an effective method of search engine advertising.

In order for your ads to appear to the relevant people, keywords and phrases related to your products and services are entered into search engine advertising platforms such as Google AdWords and Bing Ads.

Each time a potential customer types a relevant keyword or phrase in to the search engine, your advert is triggered to be shown. A cost is accrued each time someone clicks on your advert. You set a monthly budget which is divided between the days in that month, so you're always in control of your spend.

Your PPC advertising campaign can be targeted to specific audiences, locations, devices (such as mobile or PC), and even time of day. This ensures that your campaign is tailored to suit the needs of your business, allowing you to get the most from it.

Google also offers the Google Shopping network, which works slightly differently. Instead of triggering text based adverts, information about your specific products can be submitted to the Google Merchant Centre.

When someone searches for this particular product, your ad is shown with an image and price, allowing customers to make an informed decision before clicking through to your website and purchasing. Click here to find out more about Google Shopping Advertising.


How We Can Help You Increase Your Sales With PPC Advertising

We have been delivering successful pay per click advertising campaigns to a range of clients across many different industries for over 10 years.

We are Google Certified Partners (see Google's advice on working with third parties) and Bing Ads accredited professionals, so you can rest assured that your PPC advertising campaign is in safe hands.

Here's how we ensure that you get the most from pay per click advertising:

  • Keyword research – We find out exactly what your potential customers are searching for online, so that your ads reach the right people.
  • Attractive adverts – We write creative adverts to attract the maximum number of clicks, with a clear call to action that encourages people to buy from you.
  • Daily monitoring – To ensure your campaign is successful, we monitor it everyday and compare the results against your profit margins.
  • Tracking & analysis – Our system allows us to track sales, enquiries and calls that come as a result of the advertising.
  • Regular reporting – We send you a report monthly, weekly, or even daily so that you can track the success of your PPC advertising campaign.


Interested in boosting your online sales with pay per click advertising? Contact us today for more information.

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